NEWS11 February 2021

Comscore renews Los Angeles local TV deal

News North America Telecoms

US – Media evaluation business Comscore has renewed a local television measurement agreement with Ellis Communications’ Los Angeles television station KDOC-TV.

TV studio

The agreement will allow KDOC-TV access to Comscore’s local TV measurement currency and its Advanced Audiences analytics tool.

Jack Peck, president and general manager of KDOC-TV, said: “Having stable and reliable measurement is crucial for KDOC-TV.

“Comscore’s measurement of the Los Angeles market via millions of households provides KDOC-TV with the precise, representative and dependable measurement that we need to understand our viewers and to work with our agency and advertiser partners.”

Steve Walsh, executive vice-president of Comscore, said: “KDOC-TV’s sustained commitment to Comscore’s local market measurement in Los Angeles is a testament to the value of our information for driving programming and sales decisions.”