Dentsu Media extends Comscore local TV partnership

The expansion of the long-running partnership will also add Dentsu’s M1 advanced audiences platform to the local market agreement.

Jennifer Hungerbuhler, executive vice-president, managing director, local video and audio investment, Dentsu Media, said: "The integration of over 10 million additional households into Comscore's measurement footprint was a real driver for us, and we look forward to transacting on the audience-based data in 2021."