NEWS23 February 2021

Dentsu Media extends Comscore local TV partnership

Media News North America

US – Dentsu Media, part of Dentsu, has expanded its agreement with measurement firm Comscore to partner on audience and impression-based tools in local markets.

The expansion of the long-running partnership will also add Dentsu’s M1 advanced audiences platform to the local market agreement.

Jennifer Hungerbuhler, executive vice-president, managing director, local video and audio investment, Dentsu Media, said: "The integration of over 10 million additional households into Comscore's measurement footprint was a real driver for us, and we look forward to transacting on the audience-based data in 2021."