NEWS9 March 2021

Comscore partners on Philippines TV measurement

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US – Media evaluation business Comscore has agreed a national television measurement deal with the Philippines media company ABS-CBN International regarding its television channel The Filipino Channel (TFC).

The multi-year agreement with Comscore will see the company become TFC’s third-party measurement provider, and give TFC access to Comscore’s TV measurement products for audience and programming analysis.

Carol Hinnant, chief revenue officer at Comscore, said: “This agreement reinforces Comscore’s reputation as a leading third-party measurement partner, and we look forward to providing TFC with meaningful, actionable insights that enable them to fully understand the behaviours and needs of their audience.”

Jun Del Rosario, managing director of ABS-CBN International, said: “The audience for Filipino content is evolving and getting diverse. Aside from enabling us to better serve our subscribers, these insights will also help us design more effective solutions for advertising clients who want to reach out to the Filipino market.”

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