NEWS9 April 2021

Comscore partners with Den of Geek on media rating

Data analytics Media Mobile New business News North America

US – Media evaluation firm Comscore has agreed to provide digital audience measurement for entertainment publication Den of Geek.

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The agreement will allow Den of Geek to have access Comscore’s media ratings tools, such as Media Matrix Multi-Platform, in the US to analyse audience behaviour and media consumption across desktop and mobile.

Den of Geek was set up in 2007 and covers films, television, video games, comics and other culture coverage, and runs a website and quarterly print magazine.

Carol Hinnant, chief revenue officer at Comscore, said: “We look forward to supporting the Den of Geek team in their mission to help fans discover and enjoy entertainment that they love.”

Jennifer Bartner Indeck, chief executive officer and group publisher at Den of Geek, said: “We are thrilled to partner with Comscore to offer our partners a deeper understanding into who our audience is.

“We know our audience evangelises about their entertainment choices and Comscore can help bring that to light.”