Dentsu hires Merkle Salesforce lead

Mayor (pictured) will head the company’s Salesforce practice in his new role and lead customer experience transformation programmes.

He was previously chief marketing technology officer for Denstu across Emea. Mayor also used to work for Denstu agencies Blue Infinity and Isobar Switzerland, where he built digital transformation and customer relationship management (CRM) practices.

Prior to his time at Dentsu, Mayor spent eight years at DuPont in CRM and Salesforce practice lead roles.

Brady Flaherty, senior vice-president, global Salesforce practice lead, at Dentsu International, said: “Michel’s track record and domain expertise in the Salesforce ecosystem will continue to drive digital transformation through Salesforce platforms which makes him a great fit to lead our EMEA practice.”