Merkle appoints Salesforce UK head

Oranje (pictured) will lead Merkle’s Salesforce practice in the UK as well as Dentsu’s customer experience management line in the country.

Dentsu has more than 1,300 Salesforce trained staff and more than 2,000 Salesforce certifications.

Prior to joining Merkle, Oranje was Salesforce practice lead at BluprintX, and has previous roles as managing director, digital marketing for Dept Agency, where he founded and built the agency’s Marketing Automation division.

Anne Stagg, UK chief executive at Merkle Europe, Middle East and Africa and Dentsu customer experience management service line, Europe, Middle East and Africa, said: “Floris’ expertise and experience in building and leading Salesforce practices will support client growth and drive business outcomes.”