NEWS19 February 2021

Comscore and MediaMath launch Latam programmatic targeting

Latin America Media News North America

US – Media measurement firm Comscore and ad tech company MediaMath have introduced connected TV, video, mobile and desktop contextual targeting in Latin America.

woman typing on a mobile phone

Through the partnership, Comscore will offer cookie-less age and gender demographic targeting in Brazil and Mexico.

MediaMath’s demand-side platform uses visual recognition and audio processing to categorise content.

The partnership will cover Spanish, Portuguese and 40 other languages.

Aldo Tabe, director Precision+, Publicis Media, said: "Comscore and MediaMath's partnership is an important milestone for the region and will enable brands to identify relevant CTV and video content in a way that is brand-safe as well as enable targeting using cookie-free demographics in Brazil and Mexico."