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NEWS16 May 2019

Comscore promotes two for APAC and EMEA roles

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US – Global measurement business Comscore has made leadership changes in APAC and EMEA to push its growth strategy in the regions.

Guido Fambach has been promoted to executive vice-president, EMEA & APAC, taking over from Will Hodgman who recently resigned as executive vice-president, International. Fambach was previously senior vice-president of EMEA, and before that was part of the management team of Nedstat, which Comscore acquired in 2010.

In addition, Kedar Gavane has been promoted to senior vice-president, APAC, taking over the leadership of the APAC region from Joe Nguyen. He will report to Fambach.

Gavane was most recently vice-president of APAC, leading the India, Australia and New Zealand markets, having joined Comscore in 2010.

This comes at a torrid time for the business which is still searching for a CEO following the departure of Bryan Wiener in April. It is also cutting staff amid falling revenues. 

Separately, Comscore announced a long-term agreement had been signed with Lockwood Broadcast Group for measurement of its television stations. Lockwood will also use Comscore’s automotive and political advanced audience segmentation as a part of this agreement.