This gives a single measure of digital video consumption across smartphones, tablets, and desktops including enhanced mobile video reporting for YouTube and its partner channels.

Video Metrix Multi-Platform uses Comscore Unified Digital Measurement (UDM) framework, a hybrid measurement approach using panels and direct measurement from video publishers via tagging.

Kedar Gavane, senior vice-president, Asia Pacific at Comscore, said: “As part of our continued commitment to provide accurate data and adapt to the growing multi-platform majority in Malaysia, we are thrilled to announce this launch. We look forward to providing comprehensive data that advertisers, publishers and agencies need to drive smarter business decisions.”