He joins the firm after a three-year spell as an independent consultant. Earlier in his career he was VP of business development at Ipsos ASI and worked on the clientside with the Canadian Broadcasting Corporation as director of brand and communications.

ComScore chairman Gian Fulgoni said: “We are confident that Bert’s extensive experience and track record of working with leading brands will be especially valuable as we expand our advertising testing and monitoring services in the CPG vertical.”