ComScore makes ad effectiveness appointments both sides of the Atlantic
Shiffman will lead the company’s work with its agency clients, focusing on advertising effectiveness. Meanwhile in the UK office, Duncan Trigg has joined the company as vice-president of advertising effectiveness.
Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across all global markets outside of the US. He has worked in the digital media industry for more than 15 years most recently as chief executive officer at Project Sunblock, a content verification company.
Shiffman joins comScore from MediaVest where he was executive vice-president and director of research.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments