ComScore launches mobile audience measurement tool

Mobile Metrix utilises comScore’s Unified Digital Measurement for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.

“With mobile consumers spending an average of 60 hours a month engaging with content on smartphones and tablets, the importance of understanding how consumers are accessing content across these devices is imperative whether you are an advertiser, agency or content owner,” said Mike Read, SVP and managing director for comScore in the UK.

“Mobile Metrix provides granular insight into audiences and their content consumption across smartphones and tablets, giving publishers and advertisers alike the data they need to optimise mobile strategies and better understand the competitive landscape.”