NEWS20 December 2018

Comscore joins the Coalition for Innovative Media Measurement

Media News North America

US – The Coalition for Innovative Media Measurement (CIMM) has announced that cross-platform media measurement business Comscore has become its newest member.

Comscore is the first member since CIMM’s acquisition by the Advertising Research Foundation (ARF), which opened its membership to the broader industry.

As a member of CIMM, Comscore will partner with others in the industry to bring more focus to cross media measurement and collaborate on solutions and thought leadership to innovate advertising.

Jane Clarke, CEO and managing director of CIMM, said: “We are thrilled to expand our member base with the addition of Comscore. Its unique perspective will be a valuable addition to not only our organisation, but also the broader effort of advancing the media measurement landscape.”