ComScore goes multi-platform with digital business analytic
Digital Analytix Multi-Platform builds on earlier offerings to understand customer behaviour across platforms – from smartphones to tablets to TV set-tops.
Vice-president at comScore Jodi McDermott said “Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparallelled insight into the complete customer journey from acquisition to conversion.”
- The launch came ahead of comScore’s investor’s day and its board of directors has also approved a share repurchase program of an aggregate $50m of its outstanding common stock through 29 May 2014.
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