NEWS3 June 2013

ComScore goes multi-platform with digital business analytic

Data analytics North America

US — Digital measurement and analytics company comScore has gone multi-platform with its latest generation of digital business analytics.

Digital Analytix Multi-Platform builds on earlier offerings to understand customer behaviour across platforms – from smartphones to tablets to TV set-tops.

Vice-president at comScore Jodi McDermott said “Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparallelled insight into the complete customer journey from acquisition to conversion.”

  • The launch came ahead of comScore’s investor’s day and its board of directors has also approved a share repurchase program of an aggregate $50m of its outstanding common stock through 29 May 2014.