The new service builds on the company’s audience measurement solutions including MMX, Mobile Metrix and Video Metrix to provide holistic measurement of consumers’ media consumption habits across desktop computers, smartphones and tablets. 

“We are excited to introduce MMX Multi-Platform in Vietnam and provide a comprehensive view of digital consumer behaviour across devices to the industry,” said Joe Nguyen, senior vice president, Asia Pacific at comScore.

“This solution is especially critical in today’s fragmented digital landscape. We look forward to delivering new insights that agencies, advertisers and publishers can leverage to optimise their digital strategies.”