ComScore expands and updates audience measurement in Indonesia

This follows comScore’s appointment as online audience measurement partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

Joe Nguyen (pictured), senior vice-president, Asia Pacific at comScore, said: “We are committed to bringing robust solutions to Indonesia, and are delighted to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across smartphones and tablets.”

“We look forward to delivering even more data and insights that media buyers and sellers need, to optimise their digital strategies and better understand the competitive advertising landscape.”