NEWS2 March 2022

Comscore CEO to retire

News North America People

US – Bill Livek, chief executive at media evaluation firm Comscore, is to retire and move to a non-executive vice-chairman role at the company once a successor is identified.


Livek (pictured) has held his current role at Comscore since 2019, and has been at the company since 2016, when he helped facilitate the merger Comscore with Rentrak, where Livek was chief executive at the time.

During his time as chief executive at Comscore, Livek presided over the refinancing of the company’s balance sheet and pushed for modern measurement tools and techniques.

Livek will serve as non-executive vice-chairman until the completion of his board term in mid-2024.

Comscore’s board will consider external and internal candidates to succeed Livek and has engaged Spencer Stuart to assist with the search.

Brent Rosenthal, chairman of the board at Comscore, said: “On behalf of the Comscore board, employees and industry, we want to thank Bill for his leadership and successful turnaround of Comscore.

“Bill ensured that Comscore is in a stronger position than it’s ever been and prepared to serve as the future of media measurement.”

Livek said: “It has been an honour to serve Comscore’s shareholders, customers and employees, and I am so proud of what we have accomplished together as a team to make Comscore synonymous with census measurement.

“I am confident about Comscore’s future and honoured to continue to be part of it.”

The news followed the release of Comscore’s financial results for the fourth quarter of 2021, which showed a rise in revenue from $90m in the same period of 2020 to $96.5m.

Comscore registered a net income for the fourth quarter of $2.9m, compared with a $13.2m loss for the same quarter in 2020.
Across the whole of 2021, revenue at Comscore was $367m, compared with $356m in 2020.

However, the company still made a net loss for the year of $50m, a slight rise on the $47.9m net loss seen in 2020.

Comscore predicted that revenue would grow in the “mid to high single digits” in 2022.