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NEWS12 September 2016

ComScore adds targeting solution

News UK

UK – Cross-platform measurement company comScore has introduced Activation, a tool to deliver data for more precise audience and content targeting. 

The company said it would help media sellers increase scale and achieve higher CPMs while advertisers would be able to deliver more relevant communications in the right context.

Manish Bhatia, chief product officer at comScore, said: “In the age of personalisation, media buyers and sellers need to deliver highly relevant experiences and create targets based on attributes beyond age and gender. Our technology enables clients to create more scalable segments with precision.”