NEWS8 October 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS8 October 2013
UK – A nationwide competition run by design research agency The Big Picture calls for university design students to combine research and design to re-imagine a selection of iconic brands.
The competition, Design in Sight, is being run at 25 UK universities with graphic design courses. Launched by The Big Picture to mark its 20 year anniversary, students will be invited to choose a brand from a shortlist including Andrex, Maltesers, Häagen-Dazs, Daddies Sauce and Malibu.
Entrants will then carry out research to uncover and explore the trends that might affect their chosen brand in the future, with the aim of using their findings to create a brief and final design. Their efforts will be judged by FMCG brand marketers, designers and design research experts, and prizes include paid internships and the chance to have their work exhibited.
John Cassidy, founder and managing director of The Big Picture, said: “We’re extremely proud and excited to be launching this ground-breaking nationwide student design competition, using the occasion of our 20th anniversary to champion what we’re passionate about – how research can inspire, inform and guide great design – and enthuse the next generation of designers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RealityMine to open centre of excellence for data science https://t.co/B112xzpDG0 #mrx #marketresearch
Consumer confidence hits another record low https://t.co/ylct3h9Wql #mrx #marketresearch
Bilendi sets up shop in the Netherlands https://t.co/rb2CaRJOMt #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Analyst – Marketing Science – Statistics
£40000–55000
Resources Group
Qual / Quant Insights specialist – International Strategic Insights – Brand/Comms/NPD
£50,000–£60,000 + Excellent Benefits
Academy of Medical Sciences
Senior Policy Manager – FORUM
From £48,600 + benefits (possible to increase salary via incremental steps in the first 12 months)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
While images of settling into a relaxing sun lounger ️maybe beckoning, take advantage of our easy-to-book,… https://t.co/2zXQsOJ1mI
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Caroline Warren
9 years ago
What a great idea. A truly creative and effective way of finding new young talent and getting them to engage with brands in a way that displays their viewpoint.
Like Reply Report