Crosbie was previously in charge of Apple’s global preferred reseller programme, where he was tasked with optimising the in-store experience for customers worldwide.

At Prism Skylabs, which specialises in visually understanding and optimising offline commerce, Crosbie will be in charge of growing Prism’s visual merchandising and auditing services.

“I’ve never seen a merchandising or analytics solution as effective as Prism Skylabs,” said Crosbie. “I couldn’t be more excited to join the team.”