Backed by a webinar series hosted by CivicScience founder and chief executive John Dick, the initiative will use consumer data and strategic guidance to help companies understand their customers, drive impact and maximise results in the current economic landscape.  

In addition to its focus on macroeconomic trends, each webinar will also include a special feature focusing on insights across industries such as apparel, consumer goods, food and beverage, media, retail and travel.

John Dick said: “As the impact of looming tariffs and recession concerns takes shape, consumers are making their priorities increasingly clear – making it ever more critical for businesses to anticipate change and adapt confidently with a foundational source of truth.”