The Atlantic, based in Washington D.C., covers news, politics, culture, technology and health through articles, podcasts, videos and its magazine.

The publication will use CivicScience’s survey methodology and customer database to access data on consumer attitudes, interests, demographics and intent to inform its advertising offer and business operations.

Through the partnership, The Atlantic will be able to offer brands more detailed insights and performance metrics for targeting and measurement.

Susan Parker, senior vice-president, innovation and ad product at The Atlantic, said: "This partnership enhances our ability to deliver more precise targeting and deeper engagement opportunities for our advertising partners, while also unlocking new ways to measure effectiveness and track consumer perception over time.”