Cision and Reddit link up on social insight

The deal will see Cision and Brandwatch customers gain broader access to the Reddit Data API, offering access to consumer conversations on the platform.

Reddit has around 73 million daily active users. Through the partnership, Reddit’s data will be integrated into Cision’s products.

Cision said the agreement would help customers to make faster strategic decisions.

Cali Tran, CEO at Cision, said: "Reddit’s authentic, brand level conversations strengthen Cision’s commitment to offering the most comprehensive consumer and media intelligence platforms on the market today."