Cint partners with Narrative I/O on audience data

The collaboration means clients get customisable and transparent access to with Narrative I/O to Cint’s data. Companies can buy data consisting of more than 40m global consumers, via 1,500 different panels with up to 300 data points per person.

Jake Wolff, executive vice-president, The Americas, Cint, said: "With our data supporting predictive modelling in Narrative I/O’s platform, our combined offering will serve immediate benefits to brands, advertisers and marketers.

"We see a wealth of potential in using panel-based first party data. We will specifically create solutions to address more precise modelling, a critical challenge in today’s data driven world."