The arrangement will give Data Republic participants access to Cint’s audience of more than 40m people in 100 countries. Data Republic’s secure platform allows companies to fuse together a wide range of datasets to look beyond their own customer interactions.

James Rogers, executive vice-president of APAC, Cint said: “The partnership builds on a number of synergies between Cint and Data Republic. Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers.”

Steve Millward, chief analytics officer, Data Republic, added: “Companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off.”