NEWS7 May 2010

Cint and Krea partner for panels in India

Asia Pacific New business

INDIA— Research software and services firm Cint has formed a strategic alliance with local panel company Krea to service clients in India.

Krea will work with clients in the healthcare, youth and mobile sectors to build new panels, either by recruiting from scratch or converting existing customer databases.

These panels will then be added to the Cint Panel Exchange service, which allows researchers to buy access to multiple online panels through one source.

Cint global sales director Richard Thornton said: “We are extremely excited about this alliance and see Krea as the ideal partner for Cint in India. Through the local expertise of Pravin Shekar and his team, Cint will be able to tap into this increasingly influential and emerging market.

Pravin Shekar (pictured), ‘kreator-in-chief’ at Krea, said: “Cint is a very able partner constantly striving to bring in new technology solutions.”

Shekar launched Krea in March.