Ex-Dexterity KPO boss launches Indian panel firm Krea

Pravin Shekar (pictured) said his new company, Krea, will create panels specialising in the healthcare, youth and mobile markets, as well as supplying custom research communities.

He said: “Krea’s USP is in leveraging the online/mobile convergence and a mixed-mode approach to connect with offline respondents as well.”

Shekar started out in the industry as a face-to-face interviewer. He holds the title ‘kreator-in-chief’ at the new firm, and is Esomar’s representative for India and a committee member at the Business Intelligence Group.