NEWS6 March 2013

Chime insight rings true in 2012

Financials UK

UK — Chime Communications’ Insight and Engagement division had a successful 2012 according to the international communications and sports marketing group’s preliminary results.

With new business wins in 2012 including Aviva, O2, Ofqual and HSBC, operating income was 53% up on 2011 at £7.6m.

Operating profit saw a 222% rise in 2012, coming in at £2.2m compared with £0.7m in 2011 and the operating profit margin was 28.8% compared with 13.7% the prior year.

Chime noted that the Insight and Engagement division was now a top 10 UK insight group while digital research agency Watermelon, which was launched in 2012, was already profitable.

It said: “2012 was an extremely successful year for our Insight and Engagement division with strong organic growth and margin levels well above the industry norm.”

Pictured is Chime Insight and Engagement CEO Crispin Beale.