International revenue generated by its Health business has been “outpacing” UK revenues. International work now comprises the majority of Cello Health’s activities, the company said.

It has added a Chicago office to complement its existing offices in New York and Philadelphia, and has also introduced a US-based early product commercialisation practice.

Cello’s Consumer business, meanwhile, remains more “UK centred” – however it too is growing its international revenue and profile, the firm said, with new offices in Los Angeles and Hong Kong, and an enlarged facility in Singapore.

Pulsar TRAC, the new social media analytics product developed by group company Face, has seen “strong blue-chip client uptake and continued significant interest”, Cello said.

Other group companies include Leith, 2CV, The Value Engineers, Insight Research Group and RS Consulting.

Pictured is group CEO Mark Scott.