Carat appoints Steele to US strategy role

Steele (pictured) will report to Carat USA CEO, Michael Epstein, and will be responsible for its product and technologies strategies – in particular, its data platform M1 – as well as its insights, strategy and innovation teams.

M1 was created following Dentsu’s acquisition of performance marketing agency, Merkle, last year.

She has spent the past couple of years as head of global product for the General Motors account at Dentsu. Prior to that she was CEO of IPG’s mobile agency, Ansible.