Dentsu Aegis Network appoints its first global data protection officer
Keddie (pictured) is a specialist in data privacy having previously been chief privacy officer at British Telecom Group.
He said: “A tougher regulatory environment is an opportunity for businesses to supercharge their relationships with consumers through data protection.”
John Murray, president, Amplifi Global said: “Data is now the lifeblood of businesses in the digital economy and the ones that get data protection right will accelerate through the transition and win. Our vision is for all planning and activation to ultimately be people-based and underpinned by anonymised real people data, so data protection and privacy by design is at the core of our business.”
The appointment comes 12 months before the role is mandated for organisations by the GDPR.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments