NEWS1 November 2018

Dentsu Aegis makes EE’s Armitage chief data officer

UK – The Dentsu Aegis Network has appointed Maddie Armitage as its chief data officer for the UK & Ireland.

Maddie Armitage_crop

Armitage (pictured) was previously head of digital products at EE and she has also worked at British Gas, Sky, Virgin Media and cloud company Rackspace.

In her new role, she will oversee the network’s strategy for data and analytics including using Merkle for the network and continuing to rollout its insights, planning and activation platform, M1.

Armitage will report to Matthew Hook, chief strategy officer, UK & Ireland, as well as collaborating with the EMEA data team, which is led by Lauren Walker, chief data officer for EMEA.

Stef Calcraft, executive chairman, Dentsu Aegis Network UK & Ireland said: "With Merkle, M1 and our focus on putting data at the heart of everything we do, Maddie’s expertise will be invaluable in maximising the benefits for our network and clients."

Armitage added: "I was drawn to the collaborative and forward-thinking approach at Dentsu Aegis Network and am looking forward to helping its agency brands and clients unlock the full potential of its data products and services."