Capital funding for Alida

The funds, provided by Comerica Bank’s technology and life sciences division, give Alida (formerly Vision Critical) access to additional working capital and will support its plans within the customer experience management (CXM) space.

Vision Critical rebranded to Alida in 2020. The company’s CXM and insights platform is used to collect direct and indirect sources of customer feedback, perform automated actions and gain visibility on customer experience metrics.

Ross Wainwright, chief executive, Alida, said: “Comerica Bank’s debt facility will further strengthen Alida’s working capital position and provide the company with access to additional funds to contribute to investments being made into a number of key growth areas for the business.”

Dave Samra, senior vice-president, Comerica Bank Technology & Life Sciences, added: “The company is well-positioned in the CXM space and we look forward to helping Alida with its growth needs.”