Kelly’s new role sees her working across the Sundance client base, which includes Unilever, Tigi, Pepsico and GSK.

As a consumer insight manager at Cadbury for the past two years she has worked on brands including Creme Egg, Mini-Eggs, Heroes and Milk Tray.

Sundance director Daniel Dumoulin said: “Michelle is a very talented research manager. Her experience on the clientside of the industry will be a great addition for us, not only in the context of our ongoing relationship with Cadbury. Her language skills, which include Chinese, will also be an asset to the company.”

Kelly will report to account director Jessica Bower.