NEWS20 October 2010

Sundance adds new project director Leeat Racs

People UK

UK— Leeat Racs has joined brand development agency Sundance as a project director within the firm’s London-based research team.

Racs (pictured) was previously an account manager at Simpson Carpenter after moving to the UK from Australia, where she worked at Open Mind Research.

In her new role at Sundance she will work across the firm’s client base, which includes companies such as Unilever and Pepsico, and will report to co-founder Daniel Dumoulin.

Dumoulin said: “We are delighted to have found another excellent project director to join our team… It is vital that all additions to the team are the best qualified as well as the best cultural and strategic fit. We are delighted that Leeat meets all three of these requirements.”

Last month Sundance bolstered its ranks with the addition of former Cadbury consumer insight manager Michelle Kelly.