NEWS7 November 2018

BVA Nudge Unit expands to US

Behavioural science New business News North America People

US – Behavioural consultancy BVA Nudge Unit has launched operations in the US. 

Jenic Mantashian_crop

The move builds on the company’s work with clients in Europe, the UK, Latin America and Asia.

BVA Nudge Unit, part of the BVA Group and founded in 2013, focuses on behavioural change strategies and works with clients in the private sector, municipalities, government entities and NGOs. It has worked on campaigns including UN Women’s HeforShe movement and Emmanuel Macron’s political campaign.

The company also partners with AIM European Brands Association in Europe and Engage for Good in the US to support philanthropic activities. 

Jenic Mantashian, who has recently taken on the role of executive vice-president of BVA Nudge Unit, said: “There is tremendous curiosity and enthusiasm in the US market to apply ‘nudge’ principles and frameworks to challenges in business and society. The issues we help clients address include sustainability, gender equality, safety at work, ethics and social responsibility, eco-friendly and healthy practices, and overall corporate and social objectives.”