NEWS9 February 2011

Burger King’s European insights manager departs

People UK

UK— George Davidson, Burger King’s consumer insights manager for North West Europe, has left the fast food firm less than two years into the role. It is not known whether he has another job to go to.

Davidson joined Burger King in April 2009 after six months spent as a freelance consultant contracted to the Mars European consumer research team. Before that he spent two years with McDonald’s.

A source within Burger King confirmed Davidson’s departure and said the firm had yet to replace him. In January, UK and Ireland marketing director Sarah Power also left the business. In August, EMEA consumer insights director Kay Wright joined Millward Brown as an account director.

The company had not returned calls to comment at the time of publication.