Brandwatch launches social search capability

According to the company, Quick Search will help users segment all social media data, allowing marketers to search through millions of online social conversations.

Brandwatch is headquartered in Brighton and has offices in New York, San Francisco, Berlin, Paris and Singapore.

The firm recently acquired BuzzSumo, a content and influencer identification platform. 

According to Giles Palmer, chief executive at Brandwatch, the company has built the solution to simplify social data analysis. He said: "You wouldn't search the web without a search engine, so why should you analyse the web without a search engine?"