NEWS5 October 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS5 October 2018
US – The two social intelligence competitor companies – Brandwatch and Crimson Hexagon – have announced they are merging into a $100m business under the Brandwatch name.
Crimson Hexagon’s artificial intelligence and historical data index will be combined with Brandwatch Analytics’ data handling and flexible user interface. The company will add more data from marketing, customer behaviour and market research sources to the platform to expand beyond social intelligence.
The deal is expected to close by the end of the year and product integration will begin immediately, although both products will continue to be supported and operate independently for an extended period.
Giles Palmer (pictured), founder and CEO of Brandwatch, said: "In this digitally connected world, our vision is to transform how organisations understand their consumers through products that bring structure and meaning to the public voices of billions of people. This merger allows us to accelerate towards that vision and move beyond social listening."
Chris Bingham, chief technology officer at Crimson Hexagon, said in a blog post on the site: "For over a decade we’ve watched and learned from each other as competitors as we grew our companies. Each regarded the other as the competitor they most admired.
"Now the competitors are becoming one. The merger will give us greater scale and breadth than either company had alone. This will be a big change, and change can be hard. There are some things we’ll give up, like the coolest company name in the world. But what we’re not giving up is Crimson’s amazing team, technology, customers, and culture."
Brandwatch has offices in Brighton, New York, San Francisco, Berlin, Stuttgart, Paris, Singapore and soon Sydney.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Study Coordinator/Project Manager – Behavioural Science Consultancy
c. 35,000 (18 Month contract)
Hasson Associates
Chief Delivery Officer, consumer insight agency
£120000–150000
Resources Group
Research Manager (Consumer) – Niche Industry Insights Provider
To £42,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments