NEWS18 September 2019

Brandwatch research platform launches 

M&A News Technology UK

UK – Consumer intelligence company Brandwatch’s consumer research platform has launched, following the firm’s 2018 merger with Crimson Hexagon.

The previously announced platform, which combines the two companies’ technologies, is now live. It uses AI and machine learning to classify large volumes of data to identify logos, actions and objects in images.

Additionally, Brandwatch’s AI-led analyst, Iris, surfaces trends and uncovers insights. 

When the merger was announced in October 2018, the firms said Crimson Hexagon’s artificial intelligence and historical data index would be combined with Brandwatch Analytics’ data handling and flexible user interface.

Giles Palmer, founder and chief executive of Brandwatch, said: “This product launch is a major milestone in what we set out to achieve 12 years ago when Brandwatch was founded. Software is never done, but Consumer Research genuinely provides something new to the market. Now we’re expanding our horizons and we’re excited to see where we can take this new vision of building a new kind of digital consumer intelligence.”