NEWS13 February 2019

Brandwatch launches internal reporting tool for marketers

Data analytics Media News Technology UK

UK – Social intelligence company Brandwatch has developed an enterprise reporting tool, Vizia, for internal customer and marketing data reports.

The tool allows marketers to combine reporting data from earned, owned and paid media, Google Analytics and SEO data, and share it across different teams within a business.

Information from the various sources is displayed through data and text visualisations, with report authors able to track the reach of their internal report, including which data points receive the most attention.

According to Brandwatch, the tool has been developed in response to client demand for new approaches to internal reporting.