NEWS7 September 2015

Brandtone extends Unilever deal in SE Asia

Asia Pacific News

IRELAND — Mobile marketing consultancy Brandtone has built on its global partnership with Unilever to include Thailand, Vietnam and The Philippines in South East Asia.

The deal will see Brandtone deploy in Thailand, Vietnam and The Philippines; fuelling its international expansion and opening up the company’s consumer engagement platform to Unilever and its brands.

The two businesses first began working together in the region last year and Brandtone’s work with Unilever has included promotional campaigns for Sunlight and Magnum in Indonesia.

Rahul Welde, Unilever, VP, Media, Asia, Africa, Middle East, Turkey and Russia said: “South East Asia is a hugely exciting market for our brands because its consumers are highly aspirational, and increasingly open to technology-led innovations. It is the ideal environment for mobile engagement to flourish – allowing our brands to engage in long-term, one-to-one dialogue with millions of consumers at scale.”