NEWS24 February 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS24 February 2014
IRELAND/SPAIN — Brandtone is today switching on its new “Bloomberg terminal for marketers” – an automated mobile marketing platform – in partnership with consumer goods giant Unilever.
Unilever will be the first to deploy the Konnect platform, which is designed to allow brand managers to manage and run mobile campaigns, as well as collect consumer feedback.
Messages and feedback requests are sent to consumers in developing and emerging markets, who have already given Brandtone permission to store their details within its database.
As part of a demo of the platform at today’s Mobile World Congress in Barcelona, Unilever will be pushing a message out to consumers in India who are already taking part in a campaign for the company’s Sunlight soap brand.
Rahul Welde, vice-president of media for Unilever, said: “We see Konnect as the marketing equivalent of the Bloomberg terminal – providing real-time insights and a way of managing campaigns as they happen. We can now identify, engage and reward individuals who use our products exactly at a time when it represents the most value for them.”
Unilever and Brandtone have a relationship stretching back several years, starting in 2010 when Unilever’s investment arm helped the company get off the ground, while last year Unilever agreed an expanded deal to support Brandtone’s expansion into India, China, Indonesia and the US.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crafting the perfect insight is no easy matter; it needs to be painstakingly structured in order to deliver a worth… https://t.co/xMZU9zYVD9
Comscore partners with Horizon Media https://t.co/f4HlXAWsEK #mrx #marketresearch
Population of England and Wales rises and ages, finds census https://t.co/P0ZnqfKQyL #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – CX/UX Researcher – Strategic Brand and Design Consultancy
£80 to £100,000 + Bens
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
Hasson Associates
Senior Research & Insights Manager
£40000–50000
Featured company
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments