NEWS23 May 2013

Brand USA appoints Rheem to research team

North America People

US — Tourist body Brand USA has appointed Carroll Rheem as vice-president, research & analytics.

Rheem joins from PhoCusWright, a subsidiary of Northstar Travel Media, where she was principal analyst.

“We are pleased to have such an accomplished research analyst join the Brand USA team,” said Chris Thompson, Brand USA CEO. “Carroll’s extensive experience will support our efforts to provide our partners with the intelligence and analytics necessary to measure Brand USA’s success.”