NEWS18 March 2013

Brafton teams up with Sprinklr for social media insights

Data analytics North America

US — News and content marketing agency Brafton has teamed up with social media management system Sprinklr.

The partnership will allow Brafton to offer its social media marketing customers insights on follower demographics, brand mentions, audience sentiment and what is the most popular branded content across social media platforms.

Brafton director of social media Meagan Parrish said: “Sprinklr’s social media management system gives us better insights into the type of content that drives positive response from our clients’ social audiences.”