Brafton teams up with Sprinklr for social media insights
The partnership will allow Brafton to offer its social media marketing customers insights on follower demographics, brand mentions, audience sentiment and what is the most popular branded content across social media platforms.
Brafton director of social media Meagan Parrish said: “Sprinklr’s social media management system gives us better insights into the type of content that drives positive response from our clients’ social audiences.”

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