NEWS26 October 2010

BPI taps collective consumer insight to boost digital music sales


UK— The UK music industry may have been slow to catch on to the profit potential of a legal digital music market, but the BPI is hoping to step up development by tapping the collective consumer insight, marketing and digital know-how of music industry executives.

BPI, the representative body for recorded music, is putting together an ‘Innovation Panel’ to support new and established digital music service operators by sharing consumer research, helping to identify and value unfilled market opportunities and to discuss service design and market strategies with record labels.

The UK digital music market was worth more than £280m in 2009, according to BPI – with almost 70 services to choose from. 149m single tracks were sold in 2009 and digital now takes a 20% overall share of album sales.

“We all know that digital music is the future but getting there requires a clear shared vision of what consumers want, said Rob Salter, director of entertainment at retailer Tesco, which is already in discussions with the panel.