NEWS15 October 2009

Bounty inks young family panel deal with EasyInsites

New business UK

UK— Online parenting club Bounty is partnering with research firm EasyInsites to build a panel of young families – couples in the early stages of pregnancy through to those whose youngest child is aged four.

Around 30,000 people will take part in the panel, which will be built and maintained on the Cint Panel Exchange platform, with sample access provided either through EasyInsites or Cint.

As part of the deal with Bounty, EasyInsites will also be responsible for the company’s bi-monthly research, described as a combined omnibus and tracker study.

Bounty research manager Vicki Kateley said: “Our new panel will be instrumental in enhancing and enriching Bounty’s customer insight and identifying the critical moments in time that ensure Bounty and our brand partners continue to support young families in the most timely and apporpriate way.”

Panellists will be profiled for on- and offline media consumption and engagement with brands in categories including retail, automotive and financial services. The panel is expected to be live and accessible by the start of 2010.

Bounty previously partnered with Research Now on the development of the online fieldwork firm’s Mum’s Opinions panel. Although that partnership has now ended, a spokesman for Research Now said the company would continue to offer a speciality ‘mums’ panel.