NEWS21 January 2014

‘Family’ is the word for Bounty and EasyInsites

New business UK

UK — Parenting club Bounty and insight community specialists EasyInsites have announced the launch of their “Word of Family” opinion panel.

The panel is an extension of the 39,000 strong “Word of Mum” panel, with the inclusion of additional family members.

Phil Geary, marketing director at Bounty said: “We are delighted to be able to extend our research offering to the whole family. We understand that the needs and priorities of families change frequently – and that other relatives play a significant role in the upbringing of children so are an important voice for brands to consider when marketing to today’s families.”

More information on the partnership can be found here.