Mum’s the word for Ipsos and Bounty partnership

The partnership will see Ipsos offering clients access to Bounty’s 37,000-strong Word of Mum online panel which consists of mums-to-be, new mums and those with pre-school children.

Ipsos Marketing UK’s managing director Rob Myers said the partnership aims to create “a new level of understanding for all companies interested in marketing to new mums”.