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NEWS4 March 2013

Mum’s the word for Ipsos and Bounty partnership


UK — Global research company Ipsos Marketing has entered into a strategic partnership with the UK’s largest parenting club Bounty.

The partnership will see Ipsos offering clients access to Bounty’s 37,000-strong Word of Mum online panel which consists of mums-to-be, new mums and those with pre-school children.

Ipsos Marketing UK’s managing director Rob Myers said the partnership aims to create “a new level of understanding for all companies interested in marketing to new mums”.