Bounce Insights raises $4.5m for US expansion

Founded by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford and Brian O’Mahony in Trinity College, Bounce Insights launched its platform in 2022.

The company has raised $6.5m to date and works with customers in Europe and North America, including Coca Cola, Diageo, Mondelez, Unilever and Marks & Spencer. It opened a London office earlier this year.

The platform draws on proprietary data, generative AI and a team of in-house researchers.

Bounce Insights said it will use the investment to expand its offer and grow its headcount across software engineering, sales and research in Dublin, London and North America.  

Charlie Butler, co-founder and co-chief executive, is moving to New York to join the company’s recent hires there, with plans for a New York office in the pipeline.

Butler said: “We leverage generative AI and proprietary datasets to not only replace the number of humans in the market research process, but build a superior offering for brands. It is an industry dominated by repeatable tasks, and we are going to change that.”

Rónán Dowling-Cullen, co-founder and co-chief executive, said the funding would allow the company to “continue to ship new product fast, expand our offering for clients and grow the team to execute on a massive opportunity”. 

Mairéad Roche of ACT Venture Capital said: “Marketing decisions are investment decisions, the best of which are made from a mix of quantitative and qualitative data; Bounce’s AI infused platform gives global household-name brands access to consumer insights with unrivalled agility and accuracy.”